How we know who's winning.
Every month we search Google the way a homeowner does: "AC repair," "furnace installation," "heat pump service," city by city. We record who shows up, in the map results and the regular results, and turn that into one score per company.
A fixed list of searches, run monthly
We run a fixed list of HVAC searches in each city in your market. Because the list doesn't change, this month can be compared to last month, and a company's movement is real movement.
We record every company in the results
For each search we capture the map pack and the first page of results. That gives us every contractor competing for that job in that city, including the ones you've never heard of.
We remove non-contractors
Directories, review sites, manufacturers and out-of-town companies come out. What's left is the list of HVAC contractors actually competing for work in that city.
How the visibility score works
Visibility is how often a company shows up and how high, across every search in a city. A search where they don't appear counts as zero. Bigger cities count for more, so a county or region score reflects where the homes are.
Month-over-month changes
Each month you see which companies gained and lost, down to the city and the service. When a dealer drops out of the map pack for AC repair in one city, you see that, and you see who replaced them.
Which brands each contractor carries
We match each contractor to the equipment brands they carry, using manufacturer dealer listings and your own dealer list. That's how you see your dealers against everyone else, and which strong contractors aren't selling your brand.
Book a call
Name a city. We'll show you who's winning there and how we got the numbers.